An Italian brand with roots in 1906 and a broad premium range of race, endurance and gravel bikes.
Founded 1906 · Italy
Brand snapshot
Quality describes the spread of current bikes and builds. Sentiment summarises the sources below. Neither is a reliability score.
Founded 1906
Brand story
Founded 1906
Pietro Dal Molin took over the Wilier name and began bicycle production in Bassano del Grappa in 1906. The modern company continues that Italian racing identity.
Rider and reviewer view
Recent tests and owner discussions praise Wilier's fast ride and styling. Premium pricing, fit and the narrow purpose of some race models are the main caveats.
Recent Rave and Adlar tests praise lively handling and clear model purpose.
Owners value the visual finish and less-common Italian identity.
Prices are high, and the fit or mounting options of race-led models may not suit practical riders.
Known for
Italian styling and a wide premium road range, including aero, climbing and endurance bikes.
Gravel bikes that range from fast racing to loaded adventure.
Who it suits
Experienced riders who want distinctive Italian design with more road and gravel choice than many luxury brands.
Current catalogue
Family names show the main purpose of each platform. Starting prices are dated European references, not live offers.
road range
aero race
aero race
light race
endurance
performance aero
endurance
steel road
entry carbon road
Starting-price reference
From €2,600
Garda, checked on the official Europe store. Sale prices are not used.
gravel range
gravel race
adventure gravel
all-round gravel
steel gravel
Starting-price reference
From €1,900
Jaroon, checked on the official Europe store. Sale prices are not used.
Compare Wilier
Checked sources
Last verified August 21, 2026. Prices, ranges, 2026 Tour use and rider sentiment are a dated European snapshot. Sentiment summarises the linked reviews and discussions; it is not a reliability or safety score.
FAQ
Since 1906 · 120 years in 2026. The page labels whether that date is a founding, earlier roots or a later brand launch.
Wilier's current road families in this guide are Filante SLR ID2, Filante SLR, Verticale SLR, Granturismo SLR, Filante SL, Granturismo SL, Superleggera, Garda.
Yes. The current gravel families in this guide are Rave SLR ID2, Adlar, Jena, Jaroon.
Positive, with caveats. Recent tests and owner discussions praise Wilier's fast ride and styling. Premium pricing, fit and the narrow purpose of some race models are the main caveats.
Yes · Groupama-FDJ United
