road range
Shave
race
Shave FF
aero race
Reveal
carbon endurance
Reveal AL
aluminium endurance
Blend Road
entry road
Starting-price reference
From €1,300
Blend Road, checked on the official Europe store. Sale prices are not used.
Bike brand guide
ROSE
A German brand with shop roots dating to 1907 and a modern road and gravel range built around value and design.
Roots date to 1907 · Germany
Brand snapshot
The useful facts, at a glance
Quality describes the spread of current bikes and builds. Sentiment summarises the sources below. Neither is a reliability score.
- History
- Since 1907 · 119 years in 2026
- Country of origin
- Germany
- Quality range
- Entry to high-end
- Price position
- € · More lower-price bikes
- Suitable for
- Beginner to experienced
- 2026 Tour
- No
- Road starting price
- From €1,300
- Gravel starting price
- From €1,300
- Overall sentiment
- Positive, with caveats
Roots date to 1907
Brand story
Roots date to 1907
Heinrich Rose opened a bicycle shop in Bocholt in 1907. ROSE launched its first own-brand bikes in 2009 and now develops a broad catalogue in Germany.
Rider and reviewer view
What people say
Positive, with caveats
Tests and owner posts lean positive on value, styling and fast ride feel. Some riders flag proprietary details and individual component choices.
Recurring praise
The Backroad family is often praised for combining speed with useful gravel capability.
Owners value the design and strong equipment for the money.
Recurring concerns
Integrated or brand-specific parts and some wheel details deserve a closer look before choosing a build.
Known for
German design, clear specifications and strong component value.
A large Backroad gravel family spanning racing, adventure and entry models.
Who it suits
Value-conscious riders who want a modern-looking road or gravel bike with many build levels.
Current catalogue
Road and gravel families
Family names show the main purpose of each platform. Starting prices are dated European references, not live offers.
gravel range
Backroad FF
gravel race
Backroad PDQ
fast gravel
Backroad
adventure gravel
Backroad AL
aluminium gravel
Blend Gravel
entry gravel
Hobo
utility gravel
Starting-price reference
From €1,300
Hobo, checked on the official Europe store. Sale prices are not used.
Compare ROSE
Closest places to continue
Checked sources
History, catalogue and rider evidence
ROSE gravel bikesOfficial store · checked Aug 18, 2026Supports: gravel range, quality and rider level, known for and rider fitAbout ROSE BikesOfficial history · checked Aug 21, 2026Supports: country of origin, brand history, known for and rider fitROSE road bikesOfficial store · checked Aug 18, 2026Supports: road range, quality and rider level, known for and rider fitBike brands at the 2026 Tour de FranceIndependent reference · checked Aug 21, 2026Supports: quality and rider level, 2026 Tour presenceROSE Backroad 2025 reviewIndependent bike review · checked Aug 21, 2026Supports: rider sentimentROSE Backroad FF short-term owner reviewRider discussion · checked Aug 21, 2026Supports: rider sentimentROSE road-bike rider discussionRider discussion · checked Aug 21, 2026Supports: rider sentiment
Last verified August 21, 2026. Prices, ranges, 2026 Tour use and rider sentiment are a dated European snapshot. Sentiment summarises the linked reviews and discussions; it is not a reliability or safety score.
FAQ
Short answers about ROSE
How old is ROSE?
Since 1907 · 119 years in 2026. The page labels whether that date is a founding, earlier roots or a later brand launch.
What road bikes does ROSE make?
ROSE's current road families in this guide are Shave, Shave FF, Reveal, Reveal AL, Blend Road.
Does ROSE make gravel bikes?
Yes. The current gravel families in this guide are Backroad FF, Backroad PDQ, Backroad, Backroad AL, Blend Gravel, Hobo.
What is the overall view of ROSE?
Positive, with caveats. Tests and owner posts lean positive on value, styling and fast ride feel. Some riders flag proprietary details and individual component choices.
Was ROSE seen in the 2026 Tour de France?
No